Gemini

Gemini is Google's family of AI assistants — used standalone via gemini.google.com, embedded across Google products, and tightly tied to the same signals that power Google Search.

What it is

Gemini is Google's LLM-powered assistant. People use it as a standalone chatbot, but it also shows up inside the Google app, Android, Workspace, and increasingly across Search itself. Because Gemini draws on the same ecosystem as Google Search — including Google Business Profile data, Maps, and reviews — strong local SEO fundamentals carry directly into strong Gemini visibility.

For the full playbook — what Gemini weighs when making a local recommendation, and how to optimize for it — see Google Gemini SEO and the Gemini Local Optimization guide.