ChatGPT

ChatGPT is OpenAI's conversational AI assistant — used by hundreds of millions of people each week to ask questions, get recommendations, and (increasingly) decide which businesses to hire.

What it is

ChatGPT is the most widely used LLM-based assistant on the web, made by OpenAI. People use it to ask anything from "what's a good recipe with chicken" to "who should I hire to install a tankless water heater near me?" — the second kind of question is what local businesses care about. ChatGPT can search the live web, so its recommendations are pulled from your real public footprint: your website, profiles, reviews, and citations.

For the full playbook — what ChatGPT actually weighs when making a local recommendation and how to optimize for it — see ChatGPT Optimization and the ChatGPT Local Results guide.