Meta AI
Meta AI is the assistant Meta has rolled out across WhatsApp, Instagram, Facebook, and Messenger — exposed to hundreds of millions of users but with variable buying intent.
What it is
Meta AI is the LLM assistant Meta has embedded in its messaging and social products. Reach is massive — close to half a billion monthly users — but hire-intent behavior is less consistent than search-first or assistant-first surfaces. For local businesses, the practical strategy is to make sure your public footprint is clear and credible everywhere a user might validate you: consistent identity, strong reviews, real photos, and clear "what we do / where we serve" pages.
For the broader playbook, see AI Discovery Surfaces (AEO/GEO playbook).
Related
- Guide: AI Discovery Surfaces (AEO/GEO playbook)
- Related terms: Entity clarity, Reviews, AEO