Claude

Claude is Anthropic's AI assistant — known for thoughtful, citation-aware answers and used by a growing audience of consumers and professionals for research and recommendations.

What it is

Claude is the LLM-based assistant made by Anthropic. It's often the assistant of choice for users who want careful, well-sourced answers — which makes citation-style content especially effective. Claude can search the web in some modes, which means your public footprint (website clarity, profile accuracy, review presence) directly shapes what Claude says about your business.

For the full playbook — what Claude considers when recommending or citing a local business — see Claude AI Optimization and the Claude Optimization guide.