Grok
Grok is xAI's AI assistant, distributed primarily through X (formerly Twitter) and tuned to pull from recent social and web content.
What it is
Grok is the LLM made by xAI, accessed mostly through X. It's especially relevant for social-native audiences and weights recent, public-facing signals heavily — current website content, fresh reviews, and active social presence. The fundamentals don't change (entity clarity, proof, extractable service pages), but Grok tilts more toward recency than some other assistants.
For the full playbook — what Grok considers when recommending or citing a local business — see Grok (xAI) Optimization and the Grok SEO Guide.
Related
- Feature: Grok (xAI) Optimization
- Guides: Grok SEO Guide, Grok Local Results, Grok Citations
- Related terms: LLM, Entity clarity, AEO