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Glossary/Microsoft Copilot
AI surfacesCopilotBing Copilot

Microsoft Copilot

Copilot is Microsoft's AI assistant, embedded across Windows, Bing, Edge, Microsoft 365, and the broader Microsoft ecosystem.

What it is

Copilot is Microsoft's LLM-powered assistant. It shows up inside Bing search, the Edge sidebar, Windows itself, and Office apps. Because it sits on the Bing index, it behaves a lot like a search-first AI surface: relevance and credibility win, and content that's easy to summarize and cite tends to get pulled in. The same "clear answer block + visible proof" approach that earns Google citations earns Copilot citations.

For the broader playbook, see AI Discovery Surfaces (AEO/GEO playbook).

Related

  • Guide: AI Discovery Surfaces (AEO/GEO playbook)
  • Related terms: LLM, AEO, Extractability

Related

Guides

  • AI Discovery Surfaces: AEO/GEO Optimization for Local Business Visibility

More terms

LLM (Large Language Model)AEO (Answer Engine Optimization)GEO (Generative Engine Optimization)Extractability
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